Smartphone applications, a business

How do smartphone applications earn money?

Have you ever asked yourself how applications like Snapchat, Instagram, Twitter, that you can download from your Apple Store, manage to continue to develop, despite the fact that users aren’t always paying money to get the app ?

The principle :

The secret, as you already know, is publicity. The advertisers are attracted to these free Apps for the simple reason that they can reach a larger public because of their free apps. They can pay a certain amount of money to have their ads appear in these apps.

What kind of apps attract advertisers the most ? Why are advertisers interested in an app more than another ?

When on a smaller budget, advertisers choose apps, by making their products or services appear in pop-up windows, which is often less appreciated by users. This type of advertising is often perceived as intrusive and disturbing. Especially when the ad doesn’t concern our interests.

Advertisers with a bigger budget will easily target users interests and advertise their content on an application that has specific viewers. It is a less agressive and a more playful way to deliver their message.

A more playful way to reach out to consumers.
A more playful way to reach out to consumers.

Benefits for the advertiser ?

He can directly share with his target by using a platform they love. It’s a way to be closer to the public. It’s also certainty that the message will be preceded by users who potentially become consumers.

Today, the majority of apps are growing thanks to ads. Snapchat is a great example; at the beginning it was only a messaging service to share immediate photos and it has become a real platform of shared contents which let us see events all around the globe.

Ads are winning, because they gain notoriety for being present on these type of applications and mostly because they become more trust worthy.

Chez out our previous article :

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